I’m unhappy. A software upgrade (I think) broke my wifi, which means now I have to travel back in time and PLUG A NETWORK CABLE IN. And the Apple forums didn’t turn up anything useful. I’m now thinking I have to visit the genius bar but really don’t want to spend my weekend queueing in Regent St. But then I’m told you can book in advance and suddenly I’m feeling a little better about it.

After a couple of trips round the wizard I got a slot, but it wasn’t easy. Here’s my thoughts.

Explain what a member is. I know if you are a member you login with a number so it’s nothng to do with my Apple profile. I also get the impression if I was a member then I’d be treated differently. I feel a little left out.

Use my Apple profile. You need my details to link the booking so you may as well use what you know already. You could even pull my history to see my purchases, ask me what I’m coming in to talk about, or prioritise me if you know i’m having real trouble. I feel like a stranger and you’ve known me for years.

If you’ve no appointments left, tell me when I can come back. While you’re at it also explain why you only book two days in advance, I understand you’re busy, just please don’t just show me the door.

Once I’m booked in, help me remember it, if you’d let me login you’d have known I have an iPhone and you could have sent me a friendly mail.

Support is important. The relationship is breaking down and it’s your opportunity to make things upto me. A little bit more and it’s near perfect*.

*Other than things never breaking

“I’m very sorry, we’re out of both the dishes you ordered. The waiter wasn’t aware when he took your order”

“oh”

“But we’d still like you to eat. We have a few dishes left, we’d like to offer you them at no charge. If you’re still hungry we’ve plenty of coffee and cakes”

The food was incredible, we spent on coffee and cakes and gave a generous tip. Best service ever.